Copywriting, brand story & marketing consulting for education entrepreneurs

Helping education entrepreneurs grow impact & income

Laurie Walmsley
Laurie Walmsley, founder
Align to Shine

Grow Impact, Influence, and Income

Align to Shine helps education entrepreneurs grow impact and income, using effective copywriting, brand storytelling, and marketing

Is your education social enterprise missing the impact it deserves?

Might marketing overwhelm be obscuring the true value you create?

Share Stories To Make Your Work Shine

Align to Shine’s copywriting, brand storytelling, and marketing support can help you:

Our Sold Out Event

"Laurie helped us develop our whole marketing strategy for the Art of Mentoring Camp and sell out the event. We now have a great website and good marketing systems. Laurie worked with great integrity and heart, going beyond the call of duty to support our event."
Peter Cow
Peter Cow
Core Team Convenor
Art of Mentoring UK

Core Services from Align to Shine

Improve Your Marketing

Copywriting & Copyediting

Copywriting and copyediting to capture attention, build trust, and position your offer in your marketing and brand story

Brand Story Consulting

A 1-day workshop to clarify your brand statement, including your backstory, ideal customer avatar, and unique value proposition

Marketing Consulting

Workshop your marketing plan or content marketing strategy, or optimise your email marketing and website performance

Who We Help Shine

Typical clients include founders, leaders, and marketing managers of:

Social enterprises

… transforming education for human flourishing

Education settings

… pioneering democratic and nature-based learning


… of nature connection and rites of passage experiences

How You Can Shine

Align to Shine can scale your education impact, influence, and income, with copywriting, copyediting, brand story strategy, and marketing assessments, workshops, and support. 

We help align your strategy, storytelling, and systems with effective practice, so the true value of your work can shine through your marketing.

About Align to Shine

Laurie Walmsley

Laurie Walmsley
Founder, Align to Shine

Since pivoting from politics to empowering educators, Align to Shine founder Laurie Walmsley has provided marketing, branding, and copywriting support to education pioneers such as the University of Exeter, Embercombe, and The Visionaries.

He’s also designed and facilitated strategy workshops to form Transition Town Totnes’ 10-year vision.

A Fun, Thought-Provoking Visioning Day

"Laurie worked with us to plan and deliver a visioning day for our organisation. The day was fun, thought-provoking and well coordinated. He is an experienced and creative facilitator with great skills in helping organisations meet their objectives whilst having a huge amount of fun."
Thea Platt of Transition Town Totnes
Thea Platt
Transition Town Totnes

Ready to Align and Let Your Work Shine?

Book a call to discover how to best to invest in the marketing you need to grow recurring revenue from your ideal clients.

Laurie Walmsley, founder, Align to Shine