Align To Shine

Marketing meaningful education

Meet the founder

Laurie Walmsley, founder, Align to Shine

Hello, I’m Laurie and I spent my twenties crafting compelling stories for business, NGOs, and government.

After burnout in the political world, I realised that the solutions to our individual, community, and global challenges lie largely in education. 

I’ve since been using my strategic storytelling skills to help education entrepreneurs make more impact.

What’s holding you back?

Many organisations are pioneering meaningful education for human flourishing. Yet often they’re not communicating the true value of their work effectively.

They may value effective marketing but haven’t got the experience or capacity needed to match it to the quality of their education work.

Who I Help To Shine

Typical clients include founders, leaders, and marketing managers of:

Social enterprises

… transforming education for human flourishing

Education settings

… pioneering democratic and nature-based learning


… of nature connection and rites of passage experiences

How You Can Shine

Align to Shine can scale your impact, influence, and income, with marketing assessments, workshops, and support.

Learn to align your marketing strategy, storytelling, and systems with effective practice, so the true value of your work can shine through your marketing.

Will We Align?

We’ll likely be a great fit if you have a growth mindset and resonate with:

  • Courageous and holistic education, supporting autonomy, agency, and acceptance
  • Nurturing compassionate,  collaborative, and creative learning communities
  • Playful experimentation, with curiosity and humility

We’ll likely be a poor fit if you:

  • Have a fixed or fearful mindset
  • Value conformity, status, and power over caring for people and nature, curiosity, and humility
  • Aren’t committed to continuous improvement

My Underpinning Experience

Laurie Walmsley

Laurie Walmsley
Founder, Align to Shine

Since pivoting from politics to empowering educators, I’ve provided marketing, branding, and copywriting support to educators such as Embercombe, the University of Exeter, and The Visionaries.

I’ve also designed and facilitated story-strategy workshops to form Transition Town Totnes’ latest 10-year vision.

Through Align to Shine, I empower clients using my experience, knowledge, and skills from:

  • 15 years’ comms success in business, government, and education marketing

  • Training in storytelling and creative facilitation for educators

  • Combining values theory and communications psychology with effective marketing

When clients need additional skills (e.g., web design, graphic design), I collaborate with creatives who are leaders in their field.

Core Services from Align to Shine

Improve Your Marketing

Copywriting & Copyediting

Copywriting and copyediting to capture audience attention, build trust, & position your offer in your marketing and brand story

Brand Story Consulting

A 1-day workshop to clarify your brand statement, including your backstory, ideal customer avatar, and unique value proposition

Marketing Consulting

Workshop your marketing plan or content marketing strategy, or let us optimise your email marketing and website performance

Unsure How to Start?

Book a call to discover how best to invest in the marketing you need to grow recurring revenue from your ideal clients.