Align To Shine
Marketing meaningful education
Meet the founder
Hello, I’m Laurie and I spent my twenties crafting compelling stories for business, NGOs, and government.
On my quest for meaningful impact, I realised that the solutions to our individual, community, and global challenges lie largely in education.
After burnout in the political world, I felt compelled to train in facilitation and storytelling for educators.
Along the way, I heard and heeded my calling: to empower education pioneers with the brand storytelling and marketing skills to share the true value of their work.
What’s holding you back?
Many organisations are pioneering meaningful education for human flourishing. Yet often they’re not communicating the true value of their work effectively.
They may value effective marketing but haven’t got the experience or capacity needed to match it to the quality of their education work.
Who We Help Shine
Typical clients include founders, leaders, and marketing managers of:
… transforming education for human flourishing
… pioneering democratic and nature-based learning
… of nature connection and rites of passage experiences
How You Can Shine
Align to Shine can scale your impact, influence, and income, with marketing assessments, workshops, and support.
We help align your marketing strategy, storytelling, and systems with effective practice, so the true value of your work can shine through your marketing.
Will We Align?
We’ll likely be a great fit if you have a growth mindset and resonate with:
- Courageous and holistic education, supporting autonomy, agency, and acceptance
- Nurturing compassionate, collaborative, and creative learning communities
- Playful experimentation, with curiosity and humility
We’ll likely be a poor fit if you:
- Have a fixed or fearful mindset
- Value conformity, tradition, security, status, and power above caring for people and nature, dependability, self-direction, curiosity, and humility
- Aren’t committed to continuous improvement
Our Underpinning Experience
Founder, Align to Shine
Since pivoting from politics to empowering educators, Align to Shine founder Laurie Walmsley has provided marketing, branding, or copyediting support to education organisations including the University of Exeter, crazybeautiful.world, and Embercombe.
He’s also designed and held story strategy workshops to form Transition Town Totnes’ latest 10-year vision.
Align to Shine applies Laurie’s experience, learning, and skills from:
When clients need additional skills (e.g., web design, graphic design), Laurie collaborates with creatives who are leaders in their field.
Core Services from Align to Shine
Improve Your Marketing
Copywriting & Copyediting
Copywriting and copyediting to capture audience attention, build trust, and position your offer in your marketing and brand story
Brand Story Consulting
A 1-day workshop to clarify your brand statement, including your backstory, ideal customer avatar, and unique value proposition
Workshop your marketing plan or content marketing strategy, or let us optimise your email marketing and website performance
Unsure How to Start?
Book a call to discover how best to invest in the marketing you need to grow recurring revenue from your ideal clients.