Align To Shine

Marketing meaningful education

Meet the founder

Laurie Walmsley, Align to Shine

Hello, I’m Laurie and I spent my twenties crafting compelling stories for business, NGOs, and government.

On my quest for meaningful impact, I realised that the solutions to our individual, community, and global challenges lie largely in education.

After burnout in the political world, I felt compelled to train in facilitation and storytelling for educators.

Along the way, I heard and heeded my calling: to empower education pioneers with the brand storytelling and marketing skills to share the true value of their work.

What’s holding you back?

Many organisations are pioneering meaningful education for human flourishing. Yet often they’re not communicating the true value of their work effectively.

They may value effective marketing but haven’t got the experience or capacity needed to match it to the quality of their education work.

Who We Help Shine

Typical clients include founders, leaders, and marketing managers of:

Social enterprises

… transforming education for human flourishing

Education settings

… pioneering democratic and nature-based learning


… of nature connection and rites of passage experiences

How You Can Shine

Align to Shine can scale your impact, influence, and income, with marketing assessments, workshops, and support.

We help align your marketing strategy, storytelling, and systems with effective practice, so the true value of your work can shine through your marketing.

Will We Align?

We’ll likely be a great fit if you have a growth mindset and resonate with:

  • Courageous and holistic education, supporting autonomy, agency, and acceptance
  • Nurturing compassionate,  collaborative, and creative learning communities
  • Playful experimentation, with curiosity and humility

We’ll likely be a poor fit if you:

  • Have a fixed or fearful mindset
  • Value conformity, tradition, security, status, and power above caring for people and nature, dependability, self-direction, curiosity, and humility
  • Aren’t committed to continuous improvement

Our Underpinning Experience

Laurie Walmsley

Laurie Walmsley
Founder, Align to Shine

Since pivoting from politics to empowering educators, Align to Shine founder Laurie Walmsley has provided marketing, branding, or copyediting support to education organisations including the University of Exeter,, and Embercombe.

He’s also designed and held story strategy workshops to form Transition Town Totnes’ latest 10-year vision.

Align to Shine applies Laurie’s experience, learning, and skills from:

  • 15 years’ comms success in business, government, and education marketing
    • Training in storytelling and creative facilitation for educators
      • Combining values theory and communications psychology with effective marketing
        • When clients need additional skills (e.g., web design, graphic design), Laurie collaborates with creatives who are leaders in their field.

          Core Services from Align to Shine

          Improve Your Marketing

          Copywriting & Copyediting

          Copywriting and copyediting to capture audience attention, build trust, and position your offer in your marketing and brand story

          Brand Story Consulting

          A 1-day workshop to clarify your brand statement, including your backstory, ideal customer avatar, and unique value proposition

          Marketing Consultancy

          Workshop your marketing plan or content marketing strategy, or let us optimise your email marketing and website performance

          Unsure How to Start?

          Book a call to discover how best to invest in the marketing you need to grow recurring revenue from your ideal clients.