Brand Story Consultancy

Clarify Your Brand and
Unique Value Proposition

Does Your Brand Tell Your Story?

A brand story assessment and workshop to empower you with the brand story to enchant funders, grow repeat business from ideal clients, and build brand fans.

We’ll clarify your brand statement, brand and customer archetypes and goals, and unique value proposition.

A brand is the set of expectations, memories, stories & relationships that … account for a consumer’s decision to choose one product or service over another.

Do you lack the compelling, coherent brand story your ideal customers seek?

Brands that win tell many great stories and connect them all.

Answered “Yes”? Brand story gaps may be undermining your mission.

3 Benefits of Refining Your Brand Story

Before refining Align to Shine’s own brand story, I targeted all kinds of educator and didn’t resonate with any one niche. Now I can attract my ideal clients and screen out everyone else!

Align to Shine helps education entrepreneurs grow impact for their clients, using effective copywriting, brand storytelling, and marketing

Who We Help Shine

Typical clients include founders, leaders, and marketing managers of:

Social enterprises

… transforming education for human flourishing

Education settings

… pioneering democratic and nature-based learning


… for nature connection and rites of passage experiences

How You Can Shine

Align to Shine can scale your impact, influence, and income, with brand story assessments, workshops, and support.

We help align your brand strategy and storytelling with effective practice, so the true value of your work can shine through your marketing.

Will We Align?

We’ll likely be a great fit if you have a growth mindset and resonate with:

  • Courageous and holistic education, supporting autonomy, agency, and acceptance
  • Nurturing compassionate,  collaborative, and creative learning communities
  • Playful experimentation, with curiosity and humility

We’ll likely be a poor fit if you:

  • Have a fixed or fearful mindset
  • Value conformity, tradition, security, status, and power above caring for people and nature, dependability, self-direction, curiosity, and humility
  • Aren’t committed to continuous improvement

Our Underpinning Experience

Laurie Walmsley

Laurie Walmsley
Founder, Align to Shine

Since pivoting from politics to empowering educators, Align to Shine founder Laurie Walmsley has provided marketing, branding, or copyediting support to education organisations including the University of Exeter,, and Embercombe.

He’s also designed and held story strategy workshops to form Transition Town Totnes’ latest 10-year vision.

Align to Shine applies Laurie’s experience, learning, and skills from:

  • 15 years’ comms success in business, government, and education marketing
  • Training in storytelling and creative facilitation for educators
  • Combining values theory and communications psychology with effective digital marketing strategy and tactics

When clients need additional skills (e.g., web design, graphic design), Laurie collaborates with creatives who are leaders in their field.

Transform Your Comms

Transform your comms with our brand story assessment + workshop.

We offer a combination of DIY, ‘done with you’, and ‘done for you’ brand story strategy support to clarify your:

Storytelling is the most powerful way to put ideas into the world

Your Questions

Hone your brand story to attract ideal clients

Case Study

Lewis Winks at the University of Exeter needed help to create inclusive, compelling, and clear narratives for three impact case studies in humanities. Lewis explained how working with Align to Shine improved the case studies:

What challenge were you facing before you had my help?
Impact case studies require a careful balance of detail and plain language. This can leave the author feeling unable to tell a compelling story about their research.

What stood out about the work you did with Align to Shine?
Align to Shine helped us create clear, strong narratives for three impact case studies in humanities. Laurie's careful and thorough copyediting and copywriting resulted in greatly improved impact case studies. We're very grateful for his help.
Lewis Winks, Exeter University
Lewis Winks
Impact Partnership and Development Officer
University of Exeter
University of Exeter

I’m in - what’s next?

Find out how we can best enhance your impact, influence, and income with proven brand story techniques. Let’s talk about how we can:

What will you have missed a year from now, if you keep telling your ideal customers a brand story that doesn’t speak to their pain, support the transformation they seek, or differentiate you from competitors?

The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come.

Unsure How to Start?

Book a call to discover how to best to invest in the marketing you need to grow recurring revenue from your ideal clients.