Brand Story Consulting

Clarify Your Brand and
Unique Value Proposition

Does Your Brand Tell Your Story?

A brand story assessment and workshop to empower you with the brand story to enchant funders, grow repeat business from ideal clients, and build brand fans.

We’ll clarify your brand statement, brand and customer archetypes and goals, and unique value proposition.

A brand is the set of expectations, memories, stories, and relationships that … account for a consumer’s decision to choose one product or service over another.

Do you lack the compelling, coherent brand story your ideal customers seek?

Brands that win tell many great stories and connect them all.

Answered “Yes”? Then brand story gaps may be undermining your mission.

3 Benefits of Refining Your Brand Story

Before refining Align to Shine’s own brand story, I targeted all kinds of educator and didn’t resonate with any one niche. Now I can attract my ideal clients and screen out everyone else!

Align to Shine helps education entrepreneurs grow impact and income, using effective copywriting, brand storytelling, and marketing

Who I Help To Shine

Typical clients include founders, leaders, and marketing managers of:

Social enterprises

… transforming education for human flourishing

Education settings

… pioneering democratic and nature-based learning


… of nature connection and rites of passage experiences

How You Can Shine

Align to Shine can scale your impact, influence, and income, with brand story assessments, workshops, and support.

Learn to align your brand strategy and storytelling with effective practice, so the true value of your work can shine through your marketing.

Will We Align?

We’ll likely be a great fit if you have a growth mindset and resonate with:

  • Courageous and holistic education, supporting autonomy, agency, and acceptance
  • Nurturing compassionate,  collaborative, and creative learning communities
  • Playful experimentation, with curiosity and humility

We’ll likely be a poor fit if you:

  • Have a fixed or fearful mindset
  • Value conformity, status, and power over caring for people and nature, curiosity, and humility
    • Aren’t committed to continuous improvement

    My Underpinning Experience

    Laurie Walmsley

    Laurie Walmsley
    Founder, Align to Shine

    Since pivoting from politics to empowering educators, I’ve provided marketing, branding, and copywriting support to educators such as Embercombe, the University of Exeter, and The Visionaries.

    I’ve also designed and facilitated story-strategy workshops to form Transition Town Totnes’ latest 10-year vision.

    Through Align to Shine, I empower clients using my experience, knowledge, and skills from:

    • 15 years’ comms success in business, government, and education marketing
    • Training in storytelling and creative facilitation for educators
    • Combining values theory and communications psychology with effective digital marketing strategy and tactics

    When clients need additional skills (e.g., web design, graphic design), I collaborate with creatives who are leaders in their field.

    Transform Your Comms

    Transform your comms with my brand story assessment + workshop.

    I offer a combination of DIY, ‘done with you’, and ‘done for you’ brand story strategy support to clarify your:

    Storytelling is the most powerful way to put ideas into the world

    Your Questions

    Hone your brand story to attract your ideal clients

    Case Study

    Lewis Winks at the University of Exeter needed help to create inclusive, compelling, and clear narratives for three humanities impact case studies. Lewis explained the impact of working with Align to Shine:

    What challenge were you facing before you had my help?
    Impact case studies require a careful balance of detail and plain language. This can leave the author feeling unable to tell a compelling story about their research.

    What stood out about working with Align to Shine?
    Align to Shine helped us create clear, strong narratives for three impact case studies in humanities. Laurie's careful and thorough copyediting and copywriting resulted in greatly improved impact case studies. We're very grateful for his help.
    Lewis Winks, Exeter University
    Lewis Winks
    Impact Partnership and Development Officer
    University of Exeter
    University of Exeter

    I’m in - what’s next?

    Find out how we can best enhance your impact, influence, and income with proven brand story techniques. Let’s talk about how we can:

    What will you have missed a year from now, if you keep telling your ideal customers a brand story that doesn’t speak to their pain, support the transformation they seek, or differentiate you from competitors?

    The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation to come.

    Unsure How to Start?

    Book a call to discover how to best to invest in the marketing you need to grow recurring revenue from your ideal clients.