Copywriting + Copyediting

Capture attention, build trust, and position your offer in your marketing & brand statement

Is Poor Copywriting Costing You Customers?

Could your education business be driving more impact and income?

Might ineffective copy — words to inform, inspire, and influence — be undermining your mission?

Copywriting sets the effectiveness of all of your communication — including your web pages, videos, blog posts, emails, ads, social media posts, etc.

It’s how you share your story, telling prospective clients who you are, how you can help them, and whether you’re a business they want to work with.

Copywriting that doesn’t engage your audience means near zero chance of them taking the action you desire.

Persuasive copy can offer your clients the transformation they seek, that your products and services can deliver.

Effective Communications

Consider the problems your customers face. Are you communicating your products or services as the obvious, distinct, and immediate solution?

Great copywriting captures readers’ attention, builds rapport, gains their trust, and carefully positions your offer or the action you want them to take.

Improving the copy you use across all your channels is one of the best ways to engage more of your ideal customers, effectively and repeatedly.

Effective copywriting inclines website visitors to stay longer and be more likely to take the actions you desire. 

Writing and editing copy well helps you:

Craft Compelling Copy: How to Write to Engage, Inspire, & Delight

How to use the craft of copywriting to help prospective customers understand who you are, how you can help them, and if they want to work with you.

Enhanced Marketing

Copywriting can enhance almost every aspect of your marketing!

I’ve helped clients reach their goals, using effective copy for:

Video / Webinars

Email Marketing


Sales Pages

Facebook Ads

Blog Posts

Align to Shine helps education entrepreneurs grow impact for their clients, using effective copywriting, brand storytelling, and marketing 

Who I Help To Shine

Typical clients include founders, leaders, and marketing managers of:

Social enterprises

… transforming education for human flourishing

Education settings

… pioneering democratic and nature-based learning


… of nature connection and rites of passage experiences

How You Can Shine

Align to Shine can scale your impact, influence, and income with copywriting and copyediting support. 

Learn to align your copywriting strategy, storytelling, and systems with effective practice, so the true value of your work can shine through your marketing. 

Will We Align?

We’ll likely be a great fit if you have a growth mindset and resonate with:

  • Courageous and holistic education, supporting autonomy, agency, and acceptance
  • Nurturing compassionate,  collaborative, and creative learning communities
  • Playful experimentation, with curiosity and humility

We’ll likely be a poor fit if you:

  • Have a fixed or fearful mindset
  • Value conformity, status, and power over caring for people and nature, curiosity, and humility
  • Aren’t committed to continuous improvement

My Underpinning Experience

Laurie Walmsley

Laurie Walmsley
Founder, Align to Shine

Since pivoting from politics to empowering educators, I’ve provided marketing, branding, and copywriting support to educators such as Embercombe, the University of Exeter, and The Visionaries.

I’ve also designed and facilitated story-strategy workshops to form Transition Town Totnes’ latest 10-year vision.

Through Align to Shine, I empower clients using my experience, knowledge, and skills from:

  • 15 years’ comms success in business, government, and education marketing
  • Training in storytelling and facilitation for outdoor educators
  • Combining values theory and psychology with appropriate and effective digital marketing strategy and tactics

When clients need additional skills (e.g., web design, graphic design), I collaborate with creatives who are leaders in their field.

Your Options

I offer a combination of DIY, ‘done with you’ and ‘done for you’ copywriting and copyediting support.

Align to Shine crafts clear, concise, and compelling copy to help your ideal clients choose you as the best solution to their challenges.

I also offer copy coaching and copyediting to help you learn:

Your Questions

Learn to craft copy to attract your ideal clients

Case Study

Lewis Winks at the University of Exeter needed help to create inclusive, compelling, and clear narratives for three humanities impact case studies. Lewis explained the impact of working with Align to Shine:

What challenge were you facing before you had my help?
Impact case studies require a careful balance of detail and plain language. This can leave the author feeling unable to tell a compelling story about their research.

What stood out about working with Align to Shine?
Align to Shine helped us create clear, strong narratives for three impact case studies in humanities. Laurie's careful and thorough copyediting and copywriting resulted in greatly improved impact case studies. We're very grateful for his help.
Lewis Winks, Exeter University
Lewis Winks
Impact Partnership and Development Officer
University of Exeter
University of Exeter

I’m in - what’s next?

Find out how we can best enhance your impact, influence, and income with proven copywriting techniques. Let’s talk about how we can:

What will you have missed a year from now, if you keep writing copy that leaves impact and income on the table?

Copywriting can improve nearly every element of your marketing.


Craft Compelling Copy: How to Write to Engage, Inspire, & Delight

How to use the craft of copywriting to help prospective customers understand who you are, how you can help them, and if they want to work with you.

Unsure How to Start?

Book a call to discover how to best to invest in the marketing you need to grow recurring revenue from your ideal clients.