Copywriting + Copyediting
Capture attention, build trust, and position your offer in your marketing & brand statement
Is Poor Copywriting Costing You Customers?
Could your education business be driving more impact and income?
Might ineffective copy — words to inform, inspire, and influence — be undermining your mission?
Copywriting sets the effectiveness of all of your communication — including your web pages, videos, blog posts, emails, ads, social media posts, etc.
It’s how you share your story, telling prospective clients who you are, how you can help them, and whether you’re a business they want to work with.
Copywriting that doesn’t engage your audience means near zero chance of them taking the action you desire.
Persuasive copy can offer your clients the transformation they seek, that your products and services can deliver.
Effective Comms
Consider the problems your customers face. Are you communicating your products or services as the obvious, distinct, and immediate solution?
Great copywriting captures readers’ attention, builds rapport, gains their trust, and carefully positions your offer or the action you want them to take.
Improving the copy you use across all your channels is one of the best ways to engage more of your ideal customers, effectively and repeatedly.
Effective copywriting inclines website visitors to stay longer and be more likely to take the actions you desire.
- Lift conversion rates on key pages
- Improve search engine rankings by increasing visitors’ time on site
- Make your content more valuable, relevant, and readable
- Boost social media engagement
- Get more views, shares, and subscribers from your content
Enhanced Marketing
Copywriting can enhance almost every aspect of your marketing!
I’ve helped clients reach their goals, using effective copy for:
Video & Webinars
Email Marketing
Website
Sales Pages
Facebook Ads
Blog Posts
Align to Shine helps education entrepreneurs grow impact for their clients, using effective copywriting, brand storytelling, and marketing
Who I Help To Shine
Typical clients include founders, leaders, and marketing managers of:
Social enterprises
… transforming education for human flourishing
Education settings
… pioneering democratic and nature-based learning
Mentors
… of nature connection and rites of passage experiences
How You Can Shine
Align to Shine can scale your impact, influence, and income with copywriting and copyediting support.
Learn to align your copywriting strategy, storytelling, and systems with effective practice, so the true value of your work can shine through your marketing.
Will We Align?
We’ll likely be a great fit if you have a growth mindset and resonate with:
- Courageous and holistic education, supporting autonomy, agency, and acceptance
- Nurturing compassionate, collaborative, and creative learning communities
- Playful experimentation, with curiosity and humility
We’ll likely be a poor fit if you:
- Have a fixed or fearful mindset
- Value conformity, status, and power over caring for people and nature, curiosity, and humility
- Aren’t committed to continuous improvement
My Underpinning Experience
Laurie Walmsley
Founder, Align to Shine
Since pivoting from politics to empowering educators, I’ve provided marketing, branding, and copywriting support to educators such as Embercombe, the University of Exeter, and The Visionaries.
I’ve also designed and facilitated story-strategy workshops to form Transition Town Totnes’ latest 10-year vision.
Through Align to Shine, I empower clients using my experience, knowledge, and skills from:
- 15 years’ comms success in business, government, and education marketing
- Training in storytelling and facilitation for outdoor educators
- Combining values theory and psychology with appropriate and effective digital marketing strategy and tactics
When clients need additional skills (e.g., web design, graphic design), I collaborate with creatives who are leaders in their field.
Your Options
I offer a combination of DIY, ‘done with you’ and ‘done for you’ copywriting and copyediting support.
Align to Shine crafts clear, concise, and compelling copy to help your ideal clients choose you as the best solution to their challenges.
I also offer copy coaching and copyediting to help you learn:
- How to frame your copy from your ideal client’s perspective, focusing your story on their transformation
- What layout, structure, and formatting maximise engagement
- To rise above your competitors, by conveying your brand values and value proposition with copy that's valuable, relevant, and relatable to your audience
Your Questions
- Will my investment be worth it?
We'll take action in the order likely to yield the most impact and return on your investment. Across this site you can see the value I’ve created for clients. - Will I be sold to?
No — I seek to best help you fulfil your mission. I may ask you to apply certain resources before investing in my support. - How can I find the time?
We've all felt overstretched, yet each have 24-hour days. This Manager Tools guide can help you clarify and schedule what matters most, freeing up energy and attention for us to collaborate.
Learn to craft copy to attract your ideal clients
Case Study
Lewis Winks at the University of Exeter needed help to create inclusive, compelling, and clear narratives for three impact case studies in humanities. Lewis explained how working with Align to Shine improved the case studies:
Impact case studies require a careful balance of detail and plain language. This can leave the author feeling unable to tell a compelling story about their research.
What stood out about the work you did with Align to Shine?
Align to Shine helped us create clear, strong narratives for three impact case studies in humanities. Laurie's careful and thorough copyediting and copywriting resulted in greatly improved impact case studies. We're very grateful for his help.
University of Exeter
I’m in - what’s next?
Find out how we can best enhance your impact, influence, and income with proven copywriting techniques. Let’s talk about how we can:
- Give you an actionable plan to craft compelling copy, whether you want further help from Align to Shine or choose to go it alone.
- Reveal where Align to Shine can best impact your copywriting
- Find out if we’ll be a good fit
What will you have missed a year from now, if you keep writing copy that leaves impact and income on the table?
Copywriting can improve nearly every element of your marketing.
Unsure How to Start?
Book a call to discover how to best to invest in the marketing you need to grow recurring revenue from your ideal clients.