Marketing Consultancy
Marketing Assessment
and 1-Day Workshop
Assess Your Marketing
Is marketing overwhelm undermining your mission?
Do you need to invest in measurable and effective marketing, but lack the capacity?
“Yes” = > Blind spots in your marketing strategy, storytelling, and systems may be scuppering your sales.
Great stories happen to those who can tell them.
If your marketing isn’t explaining — in language they use — how you’ll address your ideal customers’ wants, needs, and fears, you’ll lose them to your competitors.
It’s frustrating when your sales don’t match the quality of your educational products and services, and the impact and income you know they deliver.
Are you ready to stop wasting money and effort on misfiring marketing?
5 Benefits of Optimising Your Marketing Strategy And Tactics
- Do work that feels like play, while growing your impact, influence, and income
- Free up energy and attention for your most important people and passions
- Let your true value shine by aligning your marketing strategy, tactics, and systems with effective practice
- Learn how best to invest in measurable and effective marketing
- Bring your work to the world, with creative support from collaborators who delight clients with their results
Align to Shine helps education entrepreneurs grow impact for their clients, using effective copywriting, brand storytelling, and marketing
Who We Help Shine
Typical clients include founders, leaders, and marketing managers of:
Social enterprises
… transforming education for human flourishing
Education settings
… pioneering democratic and nature-based learning
Mentors
… for nature connection and rites of passage experiences
How You Can Shine
Align to Shine can scale your impact, influence, and income, with brand story assessments, workshops, and support.
We help align your brand strategy and storytelling with effective practice, so the true value of your work can shine through your marketing.
Will We Align?
We’ll likely be a great fit if you have a growth mindset and resonate with:
- Courageous and holistic education, supporting autonomy, agency, and acceptance
- Nurturing compassionate, collaborative, and creative learning communities
- Playful experimentation, with curiosity and humility
We’ll likely be a poor fit if you:
- Have a fixed or fearful mindset
- Value conformity, tradition, security, status, and power above caring for people and nature, dependability, self-direction, curiosity, and humility
- Aren’t committed to continuous improvement
Our Underpinning Experience
Laurie Walmsley
Founder, Align to Shine
Since pivoting from politics to empowering educators, Align to Shine founder Laurie Walmsley has provided marketing, branding, or copyediting support to education organisations including the University of Exeter, The Visionaries, and Embercombe.
He’s also designed and held story strategy workshops to form Transition Town Totnes’ latest 10-year vision.
Align to Shine applies Laurie’s experience, learning, and skills from:
- 15 years’ comms success in business, government, and education marketing
- Training in storytelling and creative facilitation for educators
- Combining values theory and communications psychology with effective digital marketing strategy and tactics
When clients need additional skills (e.g., web design, graphic design), Laurie collaborates with creatives who are leaders in their field.
7 Steps to Transforming Your Marketing
Through our marketing strategy consultancy and workshops we offer DIY, ‘done with you’, and ‘done for you’ marketing support to:
- Clarify your mission, services, and value proposition
- Map the journey to people becoming your ideal recurring customers
- Distill your services and clarifying how clients can buy
- Secure the trust indicators your ideal clients expect
- Refine your marketing plan and lay your content creation foundations
- Plan, prepare, and prove your sales funnel
- Understand the impact of your marketing spend using systems and processes to measure and improve marketing return on investment
A brand is the set of expectations, memories, stories and relationships that … account for a consumer’s decision to choose one product or service over another.
Your Questions
- Will my investment be worth it?
Your investments of attention and budget must count. We'll improve your comms in the order likely to yield most impact and income, for you and the educators you serve. Across this site you can see the value we’ve created for clients. - Will I be sold to?
No - we seek to best help you fulfil your mission. We may ask you to apply certain resources before investing in our support. - How can I find the time? We've all felt overstretched, yet 24-hour days are universal. This Manager Tools guide can help you clarify and schedule what matters most, so you can free up energy and attention to collaborate.
Learn marketing to attract your ideal client
Our Sold Out Event
Art of Mentoring UK
I’m in - what’s next?
Find out how we can best enhance your impact, influence, and income with proven marketing strategy and tactics. Let’s talk about how we can:
- Give you an actionable plan for making the most of your marketing, whether you want further help from us or choose to go it alone.
- Reveal where Align to Shine can best add value to your marketing strategy
- Find out if we’ll be a good fit
What will you and your clients have missed a year from now by continuing with marketing you can’t measure?
Good storytelling … is a vital component of a marketing campaign.
Unsure How to Start?
Book a call to discover how to best to invest in the marketing you need to grow recurring revenue from your ideal clients.